swedish design for cool kids
We know that every child is unique, and we want to give them the chance to express it. With clothes from me&i they can do just that! Our clothes radiate quality, colour and playfulness with an excellent fit!
me&i clothes are distinguished by:
- high quality
- wonderful colours
- cool prints
- comfortable to wear
- Swedish design
- playfulness in colours and design
how it all started
Susan Engvall and Helene Nyrell are the women who started me&i in 2004, working from their homes in the town of Barsebäck, Sweden. Back then, they simply couldn't find cool, high-quality kids clothes, as the range was severely limited. For girls there were mainly pink, glittery clothes with princess prints, while for boys you'd get fire-breathing dragons. They joined forces with Camilla Blom Polfeldt, art director and print designer for the company since the very start to design their first collection, which became a runaway success.
The head office in Malmö, Sweden, currently employs 14 people, who work with design, administration, finance, purchasing, marketing and customer service. Across Sweden, Finland, Norway, Germany and the UK, the company has 750 sales staff whose job it is to communicate the me&i brand.